STORY TO STAGE
Build your signature keynote and get booked to speak
A live program with Krista Demcher - 4 weeks to build your talk, plus 4 more weeks for VIPs to get it booked. Build your talk before the holidays...book your stages in the new year.
Starts Thursday, November 12
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Doors close Friday, November 6
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Starts Thursday, November 12 · Doors close Friday, November 6 ·
You have a message. You just don't have a talk (yet).
You know you're meant to be on stages and make an impact. People tell you all the time - "you should be a speaker!"
But when you sit down to actually build a talk...
You have 47 ideas and no idea which one is THE one
Your stories feel scattered (or worse - you think you don't have any good ones)
You've given talks before, but they don't lead to the next booking
You don't have a one-sheet, a speaker page or anything that says "book me"
Event planners have never heard of you, because nothing online says you speak
So the dream of speaking stays on the someday list.
Here's the truth: every booked speaker starts with ONE signature talk. Not 10 topics, not a perfect slide deck, and not changing up your talk every single time someone books you. One clear message, the right stories, and a simple way to show the world you're a speaker.
That's exactly what we're going to build together.
Hey, I'm Krista - and I used to be right where you are.
I used to think that because I was a good communicator and had a few small success stories of speaking on stage, people would come to me...that my success would speak for itself and the bookings would happen automatically.
And then I learned that's not the way this business works.
It wasn't until I got clear on my one signature message, built one signature keynote I could deliver again and again on repeat, and had the marketing assets to sell that talk (and sell myself as a speaker) that I watched my bookings, my revenue and my impact start to stack.
This year alone, I've brought in $40,000 in speaking revenue.
Today I'm a keynote speaker and storytelling strategist. I've:
Delivered my You Are Your Brand keynote to powerhouse realtors at the Elevate Conference in Nashville, NAR NXT in New Orleans and Empowering Women in Real Estate (EWRE) in Dulles, Virginia
Spoken for Stella & Dot, ONEHOPE, LimeLife, jBloom, Tastefully Simple, Real Producers, the New York Junior League and more
Coached over 2,000 entrepreneurs on telling their stories so they sell
Built an eight-figure sales team, created a LinkedIn Learning course, and been featured on NBC, CBS, Fox and Her Money
And before any of that, I earned my master's degree in counseling psychology and worked as a licensed counselor. Which means I know how to pull the story out of you...even the ones you didn't know you had.
My motto has always been real beats perfect. Your talk doesn't need to be perfect. It needs to be YOU - and it needs to get you booked.
This isn't another speaking course.
You don't need 14 frameworks, 30 worksheets and 20 hours of homework. You need the basics, done well, with someone who's actually on stages right now.
Story to Stage is simple:
Find your signature message
Shape your framework
Show the world you're a speaker - and start pitching
One live training a week, plus optional Open Mic coaching on Tuesdays. Simple one-page tools to build each piece, with absolutely no busywork included.
Build the stories that prove it
Put it all into one talk
Here's how it works
Phase 1: BUILD IT (November - December)
Week 1 - Your Signature Message. Get crystal clear on the ONE idea your talk is built around, and the 3 traps keeping your audience stuck.
Week 2 - Your Story Bank. Pull the stories out of your life that prove your message (yes, you have them). You'll leave with a bank of stories ready to use on any stage.
Week 3 - Your Framework. Turn what you know into a simple, memorable method - with a story built into every step.
Week 4 - Your Talk. Put it all together into one clear keynote outline: a story to open, your message, the traps, your framework and a close that sticks.
You leave for the holidays with the first full draft of your signature talk - outlined, story-filled and ready to say out loud.
Plus: Open Mic Tuesdays (optional). Want feedback? Bring whatever we're working on this week - your message, a story, your outline - and get coached live. Just watching is welcome too.
Phase 2: BOOK IT (January) - VIP only
Week 5 - Say It Out Loud. Delivery hot seats. Give your talk, get coached live, and record a clip you can use to market yourself.
Week 6 - Your One-Sheet. Build a speaker one-sheet straight from your talk, with my review, so you have something to send the minute a planner says "tell me more."
Week 7 - Look Like a Speaker. Refresh your Instagram and LinkedIn so event planners see a speaker the second they find you.
Week 8 - Your Pitch Plan. Where to find your stages, exactly what to say when you pitch, and how to talk fees with confidence.
Your Toolkit
Simple, one-page tools for every step - no 40-page workbooks.
Build It (Everyone)
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Your audience, their real problem, the 3 traps and your message
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My six-line story spine, story prompts and a tracker for every story you collect
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Turn what you know into 3 simple steps, with a story for each
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The 5-part outline with sample lines for every section
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Plug in your talk and go
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For practicing your talk over the holidays
Book It (VIP adds)
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What to ask your host, how you'll be introduced, tech and video
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(Canva) - drop in your photo, bio, title and takeaways
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Instagram and LinkedIn set up so you look booked
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Where to find stages, pitch and follow-up scripts, and a fees cheat sheet
BUILD IT
Best for
You want the first full draft of your signature talk
Length
4 weeks (Nov 12 - Dec 15)
Included
✓ 4 live Thursday trainings + replays
✓ 4 Open Mic Tuesdays: optional live coaching + replays
✓ Templates: message, story bank, talk outline
Spots - Open
$1,497
Pay in full or 2 payments: 2 × $797
Already in Build It and want to keep going? Upgrade to VIP by paying the difference before December 10 (if spots remain).
BUILD IT + BOOK IT (VIP)
Best for
You want the talk AND a plan to get booked
Length
8 weeks (Nov 12 - Jan 28)
included
Everything in BUILD IT, plus
✓ Delivery hot seat + guidance recording your speaker clip
✓ Speaker one-sheet + Instagram/LinkedIn refresh
✓ Pitch plan: stages, scripts, fees
✓ Slack access to Krista (Jan 6 - Jan 28)
Spots - 6 only
$2,997
Pay in full or 2 payments: 2 × $1597
Is this for you?
Story to Stage is for you if...
You're a coach, consultant, founder or expert who knows speaking would grow your business
You've done a few talks but can't book them consistently
Speaking has been on your someday list and you're ready to make it this year
You want one great talk - not a library of half-finished ones
It's not for you if...
You want a done-for-you talk without doing any of the thinking
You're looking for a public speaking class to get over stage fright (we'll build confidence, but this is about your message)
You're not willing to say your talk out loud before it's "perfect" (real beats perfect, remember?)
Mark your calendar
All live sessions are Thursdays. Time TBD [Krista: pick a time - e.g. 12pm ET]. Every session is recorded.
Questions
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Everyone says that. Week 2 exists for exactly this - I'll help you find stories you didn't know you had.
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Nope. You'll build your first signature talk from scratch, and VIPs get a live practice run in January.
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Yes. We'll tighten your message and rebuild your talk around your best stories. And in Book It, you'll build your one-sheet and pitch plan so you can get that talk booked on the stages where your ideal audience already is.
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Every session is recorded and sent within 24 hours.
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It's optional live coaching. Bring whatever we're working on this week - your message, a story, your framework or your outline - say it out loud, and I'll coach you on it right there. Not ready to share? Come listen. You'll learn a ton from watching others get coached.
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One training a week, an optional Open Mic Tuesday, and a one-page tool to build that week's piece of your talk. No Facebook group to keep up with.
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Yes - pay the difference before December 10, as long as VIP spots remain.
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No one can honestly promise that. What I can promise: you'll have a talk worth booking, the materials to show you're a speaker, and a clear plan for pitching it.
[Krista: add your refund policy here.]
The world needs your message. Let's turn it into a talk - and get it booked.
By mid-December, you'll go from "I should really be speaking" to the first full draft of your signature talk. And if you join as a VIP, by the end of January you'll also have a talk you've practiced out loud, a one-sheet that says book me, and a plan to land your first (or next) stage in 2027.
Doors close Friday, November 6. VIP is limited to 6.
What event hosts and audiences are saying
Real 5-star Google reviews from event hosts and attendees.