Remember when they said business wasn’t personal?
They were wrong.
Everyone says to separate business and emotions. To make "logical" decisions. To "leave your feelings at the door."
But here's what I know after 9 years as a therapist and 14 years as an entrepreneur: every business decision you make is deeply personal. Every challenge you face hits right at the heart of who you are.
And that's exactly why traditional business advice isn't enough.
As a former therapist who spent nearly a decade helping women uncover their innate power, and now as a business coach who's been in the trenches of entrepreneurship, I see what others miss:
Your business struggles aren't just about strategy – they're about the psychological weight of every decision, the emotional toll of constant uncertainty, and the very personal journey of becoming the leader your business needs.
That's why I've created something different. Something that acknowledges the whole truth of what it means to be an entrepreneur. A space where we can finally talk about the personal side of business – and use it as your greatest strength.
Introducing…Business Therapy
An intimate four-week experience where entrepreneurs find their people, let down their walls, and transform their personal challenges into business breakthroughs.
What Sets This Apart?
Been In Both Chairs: 9 years as therapist, 14 years as entrepreneur. Simply put…I get it
Small By Design: Just 11 entrepreneurs and you to build genuine connection
True Growth: Where personal challenges become your business advantage
Deep Support: A space where it's okay for business to feel personal
January 2025 Cohort Details
Weekly Connection: Four powerful 90-minute sessions where nothing is off limits
Starts Week Of January 6th: Limited to just 12 participants
Private Community: Direct support between sessions from me and your peers
Inaugural Round Price: $599
What We’ll Address
Based on what you need, we'll tackle topics like:
"I know I'm qualified, but I can't shake the feeling I'm going to be exposed as a fraud"
"How do I handle the constant fear that everything could fall apart?"
"I'm making so many decisions every day that I'm paralyzed when it comes to the big ones"
"I can't seem to find the line between balancing family and business"
You’ve been handling it alone long enough.
Real results
“Thank you so so so much Krista. I honestly have no words to express how grateful I am to have been connected with you. You helped me light up a part of myself I thought was gone and I wake up each morning feeling so proud of what I have accomplished.”
Rachel Gedemer-Hueffner, Owner Butterscoth sewing
You get 4 weekly 90 minute sessions that will include:
Deep Dive: Explore the week's focus topic
Group Discussion: Share and solve together
Action Planning: Create your next steps
Open Support: Get the guidance you need
Each week tackles a different challenge, based on what matters most to you. We’ll use WhatsApp to stay in touch between live sessions.
*photo does not depict actual program participants.
Real results
“The ACORN community is a constant source of inspiration and support. The women in this group are so willing to offer advice and encouragement. It feels so good to be able to share so freely with people going through many of the same challenge and gaining insight from those that have already travelled thr path of starting their own business. I feel so very fortunate and honored to be a part of this group of remarkable women.”
kia gregory, Women’s health coach
This Is For You If:
The "hustle harder" advice isn't working anymore
You know you're capable of more but something is holding you back
You're exhausted from carrying every challenge alone
You want to build your business without sacrificing yourself
Decision fatigue is paralyzing your growth
HEAR WHAT THEY'RE SAYING
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HEAR WHAT THEY'RE SAYING ·
Limited Availability
Only 12 spots available for January 2025 cohort
Act fast to grab yours!
Frequently Asked Questions
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No, this is not therapy. While I draw from my background as a former therapist, Business Therapy™ is a coaching program that combines psychological principles with business strategy. If you're seeking clinical therapy, I'm happy to provide referrals to licensed professionals.
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All participants sign a confidentiality agreement. While the principles discussed can be shared, personal details and business specifics shared by other participants must remain confidential.
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Yes! Early-stage entrepreneurs often benefit most from establishing strong psychological foundations. Whether you're just starting or scaling up, the principles we cover will help you build a healthier relationship with your business from the ground up.
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Success doesn't immunize you from psychological challenges – sometimes it amplifies them. Many successful entrepreneurs join us to address imposter syndrome, decision fatigue, and scaling anxieties. The program adapts to your experience level.
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Most business coaches focus solely on strategy and tactics. My unique background in both clinical psychology and entrepreneurship allows me to address both the strategic and psychological barriers holding you back. We don't just work on your business – we work on your relationship with your business.
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While each cohort's journey is unique, we'll weave in foundational themes based on my experience working with entrepreneurs. Topics come directly from you and your fellow participants. Each week, you'll submit your current challenges, and I'll curate our discussions to address the most pressing themes emerging from the group.
Some participants bring specific scenarios:
- Upcoming investor meetings they're anxious about
- Team conflicts they need to resolve
- Scaling decisions they're struggling with
- Client boundaries they need to establish
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Plan for:
- 90-minute live session
- 1-2 hours implementation work
- Optional community participation
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No. To maintain confidentiality and encourage open sharing, sessions are not recorded. However, you'll receive summary notes of key principles and action items.
Ready To Stop Handling It Alone?
Note: Due to the intimate nature of this program, participants will be screened through a brief application process to ensure group fit and readiness.