We're Krista and Brian Demcher. Between the two of us, we've spent nearly three decades in sales - Brian in the corporate world, Krista in the entrepreneurial world - and over 20 years of marriage, which is honestly where the sales skills really get tested.
We believe a good idea is only as good as your ability to communicate it. Sales skills are life skills, and this show is where you learn them.
In a world that's increasingly digital, the humans who know how to connect, tell a story, and move people are the ones who win.
Every episode, we bring you one bold idea worth buying - and walk you through the story behind it, the case for it, and the pushback against it. Think of it as a persuasion masterclass disguised as a really good conversation.