Did you know there’s ONE SKILL you can master that makes selling yourself, your offers, and your ideas easier than ever?!
It’s not figuring out how to use AI to save time, it’s not cracking the code to going viral on Instagram, and it’s not building a funnel to make “passive” income.
It’s learning how to sell yourself, your ideas, and your offers with confidence, so you can sell better & sell more.
Here’s the thing,
whether you’re an entrepreneur growing your business, a real estate agent pitching a listing, a leader presenting a bold idea, or a creator selling your services…you’re selling yourself and your offers every single day.
In fact, studies show that 40% of your time is spent influencing others, no matter what your job title says. (Daniel Pink, To Sell Is Human)
What if you could turn every opportunity - every pitch, proposal, and conversation - into a chance to sell yourself and your ideas effortlessly?
What if instead of feeling awkward or pushy, you could communicate so effectively that people actually want to say yes?
introducing
SELL ANYTHING STARTER
21 Days to Master Sales with Confidence*
A PRIVATE PODCAST & GUIDED WORKBOOK DESIGNED TO HELP YOU:
Position yourself as the obvious choice in your market
Communicate your value clearly so people actually listen
Sell your offers with confidence instead of second-guessing yourself
In less than 20 minutes a day, you’ll master the skill of selling yourself and your ideas: no scripts, no sleazy tactics…just powerful skills you can easily learn and use in real conversations.
*We designed this to work in 21 days, but you don’t have to follow it consecutively for it to work. Think of it like a buffet…pick and choose the lessons and challenges you need, exactly when you need them!
Here's what you'll get in your 21-day journey:
Daily lessons that are 5 minutes or less via a private podcast feed for on the go listening (think Understanding Your Listener, Solving A Problem, Repetition Is Key and MORE)
Real-world daily challenges, also 5 minutes or less, via private podcast feed, to immediately apply what you've learned (think Turning “NO” Into Opportunities, Identifying Buyer + Listener Types, Making Actions Speak Louder Than Words and MORE)
Downloadable guide to reinforce your learning for visual learners (think Redefining Your Sales Mindset, Uncovering Your Unique Selling Points, Trust-Building Conversation Planner and MORE)
A comprehensive tracking system to stay on top of your progress if you’re a Type-A kinda person (think Daily Sales Practice Tracker, Mirroring Mastery Checkilst, Personal Win Collection Tracker and MORE!)
Kick-ass sales skills that will last you a lifetime!
BONUS:
"Confidence Booster" audio tracks to listen to before important conversations
Want to see exactly what the menu of lessons and challenges look like?
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Day 1 Lesson - Sales Skills Are Life Skills
Day 1 Challenge - Reframing SellingDay 2 Lesson - Trends In Selling
Day 2 Challenge - Selling With AuthenticityDay 3 Lesson - The 3 Key Ingredients
Day 3 Challenge - Testing The 3 C'sDay 4 Lesson - Nothing Sells Itself
Day 4 Challenge - Writing Your Standout StatementDay 5 Lesson - Be The Expert
Day 5 Challenge - Showcasing ExpertiseDay 6 Lesson - Understand Your Customer
Day 6 Challenge - Surveying Your PeopleDay 7 Lesson - Solve A Problem
Day 7 Challenge - Writing A SOLVE StoryDay 8 Lesson - Right Message, Right Ears
Day 8 Challenge - Identifying Buyer TypesDay 9 Lesson - Pronouns Matter
Day 9 Challenge - Making It About 'YOU'Day 10 Lesson - Facts Fade, Stories Stick
Day 10 Challenge - Crafting A Customer Success StoryDay 11 Lesson - Analogies Build Bridges
Day 11 Challenge - Building Analogies For The WinDay 12 Lesson - Lights, Camera, Action
Day 12 Challenge - Making Actions Speak Louder Than WordsDay 13 Lesson - Listen More, Talk Less
Day 13 Challenge - Using The Labeling TechniqueDay 14 Lesson - Repetition Is Key
Day 14 Challenge - Creating A Sticky SloganDay 15 Lesson - Everybody Wins
Day 15 Challenge - Making It A Win-WinDay 16 Lesson - No...Now What?
Day 16 Challenge - Turning NO Into An OpportunityDay 17 Lesson - Feel, Felt Found
Day 17 Challenge - Practicing Feel, Felt, FoundDay 18 Lesson - Be A Mirror
Day 18 Challenge - Using The Mirroring TechniqueDay 19 Lesson - The Keys To Life
Day 19 Challenge - Reflecting & Action PlanningDay 20 Challenge - Collecting Testimonials
Day 21 Challenge - Building Your 60-Second Pitch
Want a sneak peek of a Sell Anything Lesson + Daily Challenge?
Listen HERE!
You know those courses that promise to transform your skills...
...but weeks later, all you have is a head full of theory and no idea how to use it in real life?
This isn't that.
Our TOP PRIORITY is turning you into a confident salesperson in real-life situations. We don't just feed you information…we guide you to put it into practice immediately.
Here's the game-changer: It's not just about learning, it's about DOING. Each day, you'll complete a quick challenge that puts the day's lesson into practice. This isn't homework - it's real-life application that fits seamlessly into your day.
The best part? All it takes is a total of 20 minutes a day: 10 minutes to learn, and 10 minutes to do. That's less time than you spend scrolling through social media, but with the power to dramatically improve your sales skills.
Remember: Knowledge without action is just trivia. But knowledge paired with consistent practice? That's how real results happen.
"But wait, why a private podcast?!"
Because it makes perfect sense for your busy life.
We're Krista and Brian Demcher,
the hosts of the top 1.5% podcast, She Sells He Sells. Our listeners rave about how having us in their ears each week has turned them into confident and successful salespeople and communicators.
So - when we began dreaming up the best way to deliver this content to you, an audio course was the natural answer. We know you’re busy and always on the go, and the ability to plug in and listen while you’re driving to work, taking a walk or even making dinner is going to make this accessible and EASY for you! We added in the guide book as a perk for our visual learner too!
As a dynamic duo with 33 years of combined experience in both the corporate and entrepreneurial sales worlds. We're on a mission to revolutionize how you think about and practice 'selling' in your everyday life.
But here's where it gets really interesting: We've been married for 23 years and are raising three amazing kids who (mostly) enjoy hanging out with us. Trust us, if you can successfully 'sell' vegetables to a picky eater or convince a teenager to join you for family movie night without their phone, you can sell anything!
We've made it our mission to take the 'ick' out of selling and we’ve taught the lessons you’ll hear in Sell Anything to Fortune 500 companies for 30x the price of what you’ll pay here. We're not here to turn you into a pushy salesperson. We're here to help you become a master communicator, a skilled influencer, and a confident advocate for your ideas - whether you're in a boardroom, a classroom, or your living room.
Oh and btw - we pledge to KEEP IT FUN! If you are already a loyal She Sells He Sells podcast listener you know we like to laugh as we learn, and this offer won’t be any different!
SELL ANYTHING
21 Day to Master Sales with Confidence
A private podcast & workbook with lessons and challenges that you can complete in less than 20 minutes a day, helping you communicate effectively & influence positively in every area of your life so that you can SELL BETTER + SELL MORE.
Real results
“I’ve learned so much from listening to Krista and Brian on the She Sells He Sells Podcast each Monday! It feels like a weekly business meeting for entrepreneurs, and I always am discussing the episodes with my business partner! I have learned sales tips to help me daily with our customers in person with store sales, and also how to sell online. Krista and Brian together both offer unique views and ideas, but they always seamlessly harmonize their thoughts.”
Beth Pocalyko, Co-Owner John’s Mens Clothing
Your Investment
(because it shouldn’t cost a lot of money to make a lot of money)
juicier than your favorite business book
Say heyyy to your Cliffs Notes for the next 21 days!
You know how sometimes you hear something and it makes sense, but seeing it on a piece of paper makes it sink it even more...and then WRITING on that paper is what truly cements the skill into your brain? That's what the Sell Anything downloadable workbook will do for you!
Think a tangible way to quickly refresh your memory of the lessons and challenges, complete with worksheets, trackers, checklists and more. It's juicier than your favorite business book!
Why build your sales skills NOW?
We are so glad you asked!
We live in an age of digital noise and automation. People want you to believe that AI can write your words, online marketplaces can sell your products, and ads can do the heavy lifting, all without you ever having to open your mouth.
HOWEVER - at some point, you WILL have to open your mouth. Maybe it’s when a potential client asks why they should choose you, when a team looks to you to lead them through change, or when you need to position your offer against the competition.
And those who have these communication skills - the ability to clearly and confidently sell themselves, their ideas, and their offers - will win. That’s all there is to it.
As our queen Sara Blakely, billionaire and CEO of Spanx says: "Everything about my journey to success entailed me having to be a great salesperson. It's the most important skill a human can build in themselves."
Every day you wait to get better at selling yourself, your value, and your offers pushes you further from the success you deserve.
The best time to get started building these skills was yesterday. The second best time to get started is today. Let us make it easy for you.
This isn't just about closing deals,
or hitting sales targets (though it will help with that, too). It's about mastering the art of human connection, persuasion, and mutual benefit…the most valuable skills you can possess as an entrepreneur.
Whether you're pitching a million-dollar idea, advocating for a cause you believe in, or simply trying to get your point across more effectively, this program gives you the tools to do it with confidence and authenticity.
In just 20 minutes a day, delivered through convenient private podcast feed episodes, you'll learn how to:
Craft compelling messages that resonate with any audience
Build instant rapport in any situation
Turn objections into opportunities for deeper connection
Influence decisions without feeling pushy or inauthentic
Communicate your ideas so clearly and persuasively that others can't help but listen
By the end of 21 days, you'll have transformed the way you communicate, boosting your confidence and effectiveness in every interaction.
Welcome to a world where 'selling' isn't a dirty word - it's your superpower for positive influence.
Need a little more convincing? Well - the numbers don’t lie:
• Boost Your Close Rate: Salespeople who master the specific communication strategies we are teaching you see a 12% increase in successful closes. (Harvard Business Review)
• Reclaim Your Time: Managers spend an average of 2.8 hours per week dealing with conflict. Let us help you invest that time in productive work instead. (CPP Inc.)
• Communicate More Efficiently: The average professional spends 28% of their workweek managing emails. Our strategies help you cut through the clutter and get your point across quickly. (McKinsey) •
Advance Your Career: 73.4% of employers rate communication skills as their top priority when hiring. Stand out from the crowd and land your dream job! (National Association of Colleges and Employers)
Here’s What You Get When You Join Us:
21 daily bite-sized lessons that are 5 minutes or less, via a private podcast feed for on the go listening (think Understanding Your Listener, Solving A Problem, Repetition Is Key and MORE)
21 daily real-world challenges, also under 5 minutes or less, via private audio feed to immediately apply what you've learned (think Turning “NO” Into Opportunities, Identifying Buyer + Listener Types, Making Actions Speak Louder Than Words and MORE)
Downloadable guide to reinforce your learning for visual learners (think Redefining Your Sales Mindset, Uncovering Your Unique Selling Points, Trust-Building Conversation Planner and MORE)
A comprehensive tracking system to stay on top of your progress if you’re a Type-A kinda person (think Daily Sales Practice Tracker, Mirroring Mastery Checkilst, Personal Win Collection Tracker and MORE!)
Kick-ass sales skills that will last you a lifetime!
P.S. We designed this to deliver results in 21 days, but the timeline is truly yours! Use it start-to-finish, or skip straight to the lessons and challenges you need most. Either way, you’ll walk away with new skills you can use immediately!
Real results
“Krista + Brian break down complex sales topics into easy to understand pieces and share actionable steps to take. While I have gained a lot of knowledge from their podcast, what I love the most is the positive energy of Krista and Brian. The energy is infectious and motivates me to continue to push through the challenges and grow my sales skills!”
Emma Kozlowski, founder Eighteen Summers
BONUS:
Confidence Booster Audio Collection
As a special bonus, you'll receive our exclusive Confidence Booster audio collection. This powerful set of audio tracks is designed to put you in the right mindset before any important conversation or interaction.
5 specially crafted audio tracks, each focusing on a different aspect of confidence-building
Power Posing guide - a short audio walkthrough of body language techniques to instantly boost your confidence
Positive Self-Talk track - reprogram your inner dialogue for success
Visualization for Success - a guided imagery session to help you see yourself succeeding
Rapid Relaxation - quick techniques to calm nerves and center yourself
Affirmation Boost - powerful affirmations to reinforce your newfound skills
Each track is 3-5 minutes long, perfect for a quick listen before an important meeting, presentation, or any situation where you want to show up as your best self.
Use these tracks to:
• Calm pre-presentation jitters
• Prepare for difficult conversations
• Start your day on a positive, confident note
• Reinforce the skills you're learning in the main program
This bonus alone is valued at $97, but it's yours free when you enroll in "Sell Anything: 21 Days to Master Sales with Confidence".
But don’t just take it from us…
“Krista and Brian have a great way of breaking down the info into manageable bite-sized pieces that are delivered in a fun and engaging way.
They leave you feeling like sales and entrepreneurship is something that you can do. This is my go-to podcast to listen to.” - Naomi Chadwick
“Monday mornings are made better knowing there’s a new episode of She Sells He Sells in my queue.
Not only is it a great way to set my week with all things business and sales, I always appreciate the camaraderie and energy of Krista and Brian. It’s like having a mini class/peptalk every week!” - Monika Nielsen
“I have been listening to the She Sells He Sells Podcast since their first episode, and it’s one of my favorite business podcasts.
Krista and Brian are experts in sales and storytelling, and they make talking about business educational and entertaining. Their episodes make you feel like you’re listening in on a conversation with friends while leaving you with essential business information and actionable steps to implement into your own business. I highly recommend jumping at the chance to learn from them!” - Natalie Allard
“Even though I’m not running a business right now, I aways learn something from the podcast I can use in my personal and professional life.
I love listening to Krista and Brian - they are relatable and fun and offer a perspective about sales and life that is helpful!”
- Jessica Robinson-Brown
“Krista and Brian have such great chemistry and not only teach me so much, but always make me laugh!
Above all else, what I appreciate about them is that they are normal in the very best of ways. So many sales and marketing gurus give advice that sounds great in theory, but when it comes time for a busy mom of 3 to put it into practice, it's next to impossible. Krista and Brian have a gift for breaking down complex sales topics into bite-sized lessons, and I leave with tangible takeaways that I can immediately apply in my business and life - no matter how busy I am. I always leave their podcast feeling excited to sell and put myself out there!” - Patrice Poltzer
“I have a weekly podcast routine that includes SHE SELLS HE SELLS in Position 1A!
Not only because I know I will get tips on selling that are applicable & actionable in all facets of my life, but also because Krista & Brian deliver their stories & wisdom with a great mix of humor & humility that makes selling seem so natural. The podcast is evidence of putting into practice much of the strategy & processes she’s taught to so many, and it’s a reason why my Monday morning commute starts with the Demchers.” - Allison Cooper
Meet Your Coaches
Krista lives by six words: you already have what it takes. After following a circuitous path to entrepreneurship that had a long layover in the counseling world, she finally found her way as she built + led an 8-figure sales team for over a decade. Krista's work coaching thousands of members of that team to success made her realize that there was a missing link in almost all entrepreneurial training: creating a foundational belief in who you are, in what you say, and in how you say it - so that’s exactly what she built with the ACORN. Featured on NBC, CBS and Fox as an on-air sales expert, Krista brings her keen eye for storytelling, real-talk coaching, sprinkled in with a bit of CHEERING YOU ON, to get you where you want to go FAST.
Brian is a professional market development expert, sales leader, team builder, and process improvement guy. After graduating from West Point and leading soldiers in a combat unit for five years, he transitioned to the business sector. Working with both larger corporations and smaller start ups, he specializes in improving messaging and market access to drive sales. Brian has a straightforward style and the ability to easily define brand beliefs, which adds an invaluable layer of insight. With over 19 years of experience leading 8 figure sales teams, he’s got the competence and capacity to see your messaging and sales style through a unique lens.
Together, Krista and Brian host the top 1.5% podcast She Sells He Sells. While that is a pretty cool accomplishment in and of itself, nothing makes them prouder than watching their 3 kids grow into independent, confident people (who happen to pretty great at selling themselves too!)
Curious Minds Want To Know...And We Love That About You!
Questions are the first step to growth. So, bring 'em on!
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Absolutely! Whether you're a teacher inspiring students, a nurse explaining treatments, or a parent persuading kids to eat veggies, you're selling ideas every day. This course is about effective communication for everyone.
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Just 20 minutes a day for 21 days. That's less time than you spend scrolling social media, but with the power to transform your communication skills!
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Through a private audio feed, making it easy to learn on-the-go! Plus, if you get the workbook, you'll get downloadable worksheets to reinforce your learning.
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Absolutely! This course is about authentic communication, not about changing who you are. Many of our most successful students are introverts who've learned to leverage their natural strengths (in fact, Krista is one herself!)
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You’ll love our accompanying guide book! There’s a visual summary of each audio lesson and challenge, along with a worksheet you can fill out and tracking sheets. It will help you put pen to paper so that these concepts and challenges will truly stick for you!
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You'll start applying what you learn immediately with our daily challenges. Many students report feeling more confident in their communications within the first week!
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No worries! Life happens. You have lifetime access, so you can catch up anytime. The key is consistency over time, not perfection.
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While the materials are for individual use, we do offer team packages. Reach out to us for more info on bringing effective communication to your whole organization!
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If you can listen to music on your phone, you're all set! All you need is a device that plays podcasts (like your smartphone, tablet or laptop) and internet access to download the workbook.
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We're all about learning by doing! Each day includes a practical challenge to apply what you've learned in real-life situations. You're not just listening - you're actively improving your skills every single day!
