Congratulations! Based on your responses, your personal brand advantage is…
✨ YOUR EXPERTISE ✨
You're knowledgeable, a natural teacher!
Deep down, you know there's something valuable about what you know and how you do things, even if you've been keeping it to yourself. You might have been told you're "not expert enough yet" or worried no one will care about your process, but the truth is, your knowledge is your greatest asset.
Let's take a closer look at what makes you STANDOUT.
1. YOUR KNOWLEDGE IS YOUR CURRENCY.
While some people gatekeep what they know, you have something more valuable: the ability to break complex things down and make them accessible. When you share your process, methods, and insights, you draw people in naturally, making them feel like they finally understand something that felt impossible before.
Your approach is never boring or forgettable - instead, you create connection through education. You're like a translator, taking what's complicated and making it click simply by showing people how YOU do it.
2. PEOPLE COME TO YOU FOR THE "HOW."
Whether you're in a meeting, answering questions, or posting on social media, your expertise shapes how people see you. Your ability to teach and simplify is your calling card, and it's impossible to fake.
You might not always realize it, but when you share your behind-the-scenes process - the way you actually make things work - magic happens. People stop struggling and start succeeding.
3. YOU LEAD BY TEACHING.
You know - maybe instinctively, maybe from experience - that people are hungry for someone who can show them a better way. That's why breaking down your process, even when it feels "too simple," feels right to you, even when it feels vulnerable.
You're not afraid to share what you know or show people the behind-the-scenes of how you work…in fact, it's one of your greatest strengths, even if you haven't fully claimed it yet. By generously sharing your expertise, you become the go-to person in your field. Your knowledge is the secret sauce that keeps people coming back for more.
Ready to Own Your Different Expertise?
My Confidence Boosters Audio Series is the best way to build the confidence you need to show up as your authentic self and maximize your natural magnetism!
You'll get 5 powerful audio tracks designed to help you stop dimming your light, embrace your unique presence, and show up boldly in your business and life.
It’s time to amplify your natural expertise and build a personal brand people remember. Check out this podcast episode on how showing up authentically can transform your business and attract the right opportunities.
With your personal brand advantage, there's a few things you'll want to keep in mind…
→ STOP WAITING UNTIL YOU'RE "EXPERT ENOUGH."
You have a gift for breaking things down and helping people understand complex concepts. Your ability to teach, simplify, and share your unique process is your superpower - even if you've been told you need more credentials first.
To take your impact to the next level, you'll need to stop waiting for permission to share what you know. This means documenting your process NOW…the shortcuts you've discovered, the methods you've refined, the way you do things differently.
The world doesn't need another gatekeeper. It needs YOUR expertise.
→ YOUR PROCESS IS YOUR VALUE PROPOSITION.
People are drawn to how you do things and your ability to teach them. To maximize your impact, lean into that even more.
Don't just do it - SHOW how you do it. Create tutorials, break down your process step-by-step, share your behind-the-scenes. What feels simple or obvious to you is revolutionary to someone else.
Your expertise isn't something to hoard or protect - it's something to amplify.
→ TEACH CONSISTENTLY, NOT JUST WHEN ASKED.
Your unique approach and knowledge are what set you apart from everyone else doing what you do. But to truly become magnetic and memorable, you need to share your expertise everywhere - not just when someone directly asks for help.
Don't be afraid to let your process show through in your work, your content, and your conversations. The more consistently you teach and share your methods, the more powerfully you'll attract people who want to learn from you.
By combining your valuable expertise with generous teaching, you'll become truly unforgettable.
Remember, with your DIFFERENT EXPERTISE, you've got something special - and the world is waiting for you to stop holding back. 💫
Marie Kondo · Mel Robbins · Marie Forleo ·
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Marie Kondo · Mel Robbins · Marie Forleo · · · ·
CELEBRITIES LIKE YOU:
Every person with amazing expertise needs a hypewoman, and lucky for you - that is my speciality!
I'm Krista Demcher, a wife to my supportive husband (and podcast co-host) Brian, mom to the three most amazing kids on the planet (no bias here obviously), founder of ACORN, podcast co-host of SHE SELLS HE SELLS, Peloton junkie, yacht rock lover + and your front row fan.
I grew up in a small town in Pennsylvania and my first big dream was to become a Penn State cheerleader...
but I quickly discovered that cheering on people who want more for their life is what I was born to do.
II took my 10 years as a clinical counselor and my 12 years building a multi-million dollar sales team from the ground up and created ACORN - a company built on helping entrepreneurs and leaders build authentic personal brands and master storyselling.
As a keynote speaker and personal brand strategist, I've been featured as an expert on NBC, CBS, Fox, HerMoney and more! But while I've had a lot of incredible wins in my many years as an entrepreneur, I can confidently say that nothing comes close to the messages I get from clients just like you who tell me that they now measure their life in BA (before ACORN) and AA (after ACORN).
Through my work, I help people discover what makes them unforgettable - whether that's their energy, their story, their values, or their expertise - and turn that into a personal brand that attracts the right opportunities.
Because here's what I know: your different is better than better. And when you lean into what makes YOU magnetic, everything changes.
I'm a long-term relationship kind of gal, so let's plan on not making this a once-and-done, what do you say?
Come hang out with my husband Brian and I every Monday as we drop new episode of the SHE SELLS HE SELLS Podcast and don’t forget to grab your spot for the Confidence Boosters Audio Tracks where you’ll put all of this into action!
I'll also be hanging out with you in your inbox over the next few days to give you a better idea of what to do now that you now your sales style, so be sure to add hello@kristademcher.com to your address book so you don't miss a thing!
Always cheering for you,
KD ✨